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  • News & Events

    Latest News
    Upcoming Events
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    Jul 12th 09:00 AM CDT
    605 Running Company Birthday Bash & Nike Launch Party
    Saturday, July 12th | Downtown Store | All Day Event We’re turning 11—and we’re celebrating in style with a major milestone: the official launch of Nike at 605 Running Company! Join us for a full day of community, celebration, and next-level running gear at our downtown Sioux Falls store. We’ve been teasing it for weeks, and now it’s here: Nike is officially on the wall, fully stocked and ready to elevate your run. Event Highlights: Official Nike Launch – Be among the first to shop Nike Running at 605, with a full lineup of the latest shoes and apparel. All-Day Nike Demo Shoes – Test out top-tier footwear with on-site expert support from Nike. Free Coffee from Roamin’ Roast – The first 20 customers will receive a free coffee drink from the truck on-site. 605 Run Crew Demo Run at 8:00 AM – Start the day strong with an exclusive first-look run featuring Nike gear. Giveaways, Prizes & Birthday Specials – Celebrate our 11th year with limited-time deals, raffles, and surprise drops. We’re calling on our entire running family and the broader Sioux Falls community—whether you’re a walker, racer, or just love great shoes—to join us. Let’s fill the block, try new gear, enjoy local coffee, and celebrate 11 years of 605 Running Company together. More event details and guest appearances to come—save the date and stay tuned!
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    Jul 13th 08:00 AM CDT
    SuFu Circuit Relay
    Join us for the SuFu Circuit Relay on July 13th, 2025, as we kick off this thrilling 5-person relay race at the delightful Cookie Jar Eatery in Sioux Falls. Lace up your running shoes, gather your teammates, and get ready for a day of fun and fitness. Event Highlights: Date: July 13th, 2025 Start: The Cookie Jar Eatery Finish: The Cookie Jar Eatery Race: 5-Person Relay Race around the scenic River Greenway Trail of Sioux Falls Brunch: A delicious brunch is included for all participants at The Cookie Jar Eatery, ensuring you refuel and recharge after your run. Team Costume Contest: Get your creative juices flowing and dress up in your team's most imaginative costumes. Prizes await the most original and spirited ensembles. Event Swag: All team members will receive exclusive event swag to commemorate the SuFu Circuit Relay *while supplies last - register early to be guaranteed swag items. Start Time: Start and finish line will be at The Cookie Jar Eatery. 7am  This is not just a race; it's a chance to bond with your teammates, make lasting memories, and experience the beauty of Sioux Falls like never before. Whether you're a serious athlete or a casual runner, the SuFu Circuit Relay has something for everyone. Gather your team, create your theme, and get ready to relay your way to victory! Don't miss out on the excitement; register today for the SuFu Circuit Relay, and let's make July 13th, 2025, a day to remember. Get ready to run, laugh, and brunch your way through a fantastic day at the SuFu Circuit Relay, starting at Fawick Park and finishing at The Cookie Jar Eatery!
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    Jul 16th 05:30 PM CDT
    Asics Demo Run!
    Asics Demo Run – A Unique Running Experience Date: Wednesday, July 16th Time: 5:30 PM Location: 605 Running Company – Downtown Sioux Falls Join us for a special group run featuring the latest footwear from Asics! This is your chance to test-drive top-tier running shoes and experience performance, comfort, and innovation firsthand — all at no cost. What to Expect: Free shoe demos – Try before you buy A group run through downtown Sioux Falls Fun extras and surprises just for showing up Whether you're a seasoned runner or just getting started, this is a great opportunity to connect with our community, explore new gear, and enjoy a summer evening run in the heart of the city. Plan to attend and experience a truly unique opportunity we work hard to provide for our amazing running community. No registration required – just show up and run. Questions? Drop us a message or give us a call.
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    Jul 19th 09:00 AM CDT
    cRaZy DaYs
    CRAZY DAYS SALE – JULY 19 & 20 At Both 605 Running Company Locations: Downtown Sioux Falls & The Bridges Our semi-annual Crazy Days Sale is back, and it’s the best value shopping event we offer all year. With deep discounts on shoes, apparel, and training packages, this is the perfect opportunity to stock up, save big, and finish the year strong. WHAT TO EXPECT Select Shoe Sale Tables Top footwear from leading brands at just $80 and $120. Sizes and styles are limited—shop early for the best selection. Select Apparel All marked apparel is 50% off. Premium gear at unbeatable prices. Gift Card Bonus Buy a $100 gift card and receive a free $25 gift certificate to use later or share with a friend. Free Apparel with Coaching Bundle When you purchase our Closing Strong Coaching Bundle, you’ll also receive a free piece of apparel (see below for full bundle details). CLOSING STRONG COACHING BUNDLE Stay committed to your running goals through the end of the year with this all-in-one package: Six months of individualized coaching Entry into the Gobble Wobble 10K Membership to the 605 Run Crew $150 credit toward new running shoes and socks Bonus: Free apparel item during Crazy Days with bundle purchase STORE HOURS AND LOCATIONS Downtown Sioux Falls 225 E 11th Street, Suite 110 Saturday, July 19: 11:00 AM – 6:00 PM Sunday, July 20: 1:00 PM – 5:00 PM The Bridges at 57th & Western Saturday, July 19: 9:00 AM – 4:00 PM Sunday, July 20: 10:00 AM – 4:00 PM DON’T MISS OUT Crazy Days only happens twice a year, and these are the best prices we offer. Shop early for the best selection—once it’s gone, it’s gone. Visit either location to take advantage of these limited-time savings and expert service from the 605 Running Company team.
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    Jul 23rd 06:05 PM CDT
    Altra Trail Shoe Demo & 605 Trail Fest Course Preview
    Date: Wednesday, July 23rd Time: 6:05 PM Location: Good Earth State Park at Blood Run Get ready to hit the trails with Altra Running during this exclusive trail shoe demo and 605 Trail Fest course preview. Whether you’re signed up for the race or just want to explore the beautiful terrain at Good Earth, this is the perfect opportunity to experience Altra’s innovative trail footwear in its natural environment. What to Expect: Free Altra trail shoe demos – try them out on the actual race course A group trail run previewing sections of the 605 Trail Fest course Special extras for participants A fun and relaxed community trail experience This event is open to all trail runners and hikers interested in Altra’s signature zero-drop, foot-shaped shoes. Come explore the park, connect with fellow trail lovers, and gear up for race day. No registration required – just show up and hit the trail. Questions? Contact us at 605 Running Company.
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    Jul 30th 05:30 PM CDT
    New Balance Demo Night – A Special Return Event
    Date: Wednesday, July 30th Time: 5:30 PM Location: 605 Running Company – Downtown Sioux Falls We’re thrilled to welcome New Balance back for an exclusive demo event — the first in several years! Join us for an unforgettable evening filled with premium shoe demos, community vibes, and some extra special surprises. What to Expect: New Balance shoe demos – test the latest models on a downtown route A mapped group run through the heart of Sioux Falls Exciting extras and giveaways to celebrate the occasion A vibrant gathering of runners, walkers, and community members This is more than just a demo run — it’s a celebration of movement, gear, and the people who make our running community great. Whether you’re a long-time fan of New Balance or just curious to try something new, you don’t want to miss this. No registration required – just show up and enjoy the experience. Questions? Reach out to us at 605 Running Company.
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    Aug 9th 08:00 AM CDT
    605 Trail Fest
    Event Details: Date: August 9th, 2025 Location: Good Earth State Park at Bloodrun, 26924 480th Ave, Sioux Falls, SD US 57108 Description: Prepare yourself for a day of adventure and community as we bring you an exciting lineup of activities tailored for all ages and skill levels: 8 Mile Race: Conquer the challenging trails of Good Earth State Park in our 8-mile race, designed to test your endurance and determination.   4.5 Mile Race: Opt for our 4-mile race for a slightly shorter yet equally exhilarating trail running experience.   Kids Race: Introduce the joy of trail running to the next generation with our Youth Trail Race, tailored for kids ages 2-10. The one-mile run or walk is the perfect opportunity for young ones to embrace the outdoors and stay active   Save the date and join us on August 9th for a day filled with adventure, friendship, and celebration of nature. Let's create lasting memories together at the 605 Trail Fest!
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    Aug 16th 09:00 AM CDT
    Cross Country Spike Sale
    CROSS COUNTRY SPIKE SALE – AUGUST 16 & 17 605 Running Company | The Bridges Location Only Gear up for the season ahead with our annual Cross Country Spike Sale, happening Saturday and Sunday, August 16–17, exclusively at our Bridges location. This event is built for student-athletes looking for value, performance, and expert guidance—all in one place. WHAT TO EXPECT Student Athlete Special Buy any daily trainer and get a cross country spike 50% off—perfect for athletes who need both everyday training support and race-day speed. Other Featured Deals Select cross country spikes 20% off Select daily trainers 20% off Select apparel Buy One, Get One Free Snacks & Beverages We’ll have complimentary refreshments available throughout the weekend—come shop, hang out, and get ready for the fall season. Note: Some exclusions apply. Ask our staff for details in-store. LOCATION & HOURS The Bridges at 57th & Western 605 Running Company – Bridges Location Saturday, August 16: 9:00 AM – 4:00 PM Sunday, August 17: 10:00 AM – 4:00 PM GET READY TO RUN This is the best time of year to get properly fitted, score savings on gear, and prep for a successful cross country season. Whether you’re new to the sport or chasing a personal best, our team is here to help you find the right fit—and the right deals.
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    Sep 20th 08:30 AM CDT
    SIOUX FALLS MARATHON WEEKEND
    Presented by 605 Running Company & Hoka September 20–21, 2025 Marathon weekend in Sioux Falls is more than just race day—it's a celebration of community, movement, and everything that makes this city special. 605 Running Company is proud to partner with Hoka to create a weekend full of energy, support, and fun for runners, walkers, spectators, and families alike. Below are the signature events we’re hosting and supporting to help make your Sioux Falls Marathon experience unforgettable. SHAKE OUT RUN FOR A CAUSE Run, Walk & Roll with the USD Center for Disabilities Kick off marathon weekend the right way by joining a meaningful, community-driven event supporting an incredible cause. This inclusive shake-out run is open to all ages and ability levels, with multiple distances to choose from: 10K 5K Free 1-Mile Fun Run/Walk Date & Location: Visit the registration link for full race details: Run Walk & Roll Registration Officially timed by 605 Running Company Hoka will be onsite with demo shoes and race support Perfect opportunity to connect with the running community before race day Note: This event has sold out in the past—be sure to register early to secure your spot. SIOUX FALLS MARATHON EXPO Saturday, September 20 | 10:00 AM – 4:00 PM Sanford Pentagon – 2210 W. Pentagon Place, Sioux Falls, SD Join us at the Sanford Health Fitness Expo, where 605 Running Company and Hoka will be hosting a booth full of marathon weekend essentials. Whether you're racing or cheering, this is your one-stop shop to gear up. At our booth you’ll find: Exclusive race weekend deals from 605 Running Company Key nutrition options for race day Shoe demos and gifts with purchase from Hoka Expert staff to help answer last-minute race questions This expo is open to the public—swing by and connect with fellow runners, browse premium gear, and get inspired. RACE MORNING CHEER STATION Sunday, September 21 | Fawick Park Let’s bring the energy! On race day, we’ll be hosting a Hoka Cheer Station at Fawick Park, in partnership with the Parrot Heads of the Prairie. Expect music, color, signs, and plenty of high-fives. Whether you're racing, spectating, or just want to take in the atmosphere, this is the place to be on marathon morning. For full race details, visit: Sioux Falls Marathon Website JOIN US FOR AN UNFORGETTABLE WEEKEND With the power of partnership between 605 Running Company and Hoka, this year’s Sioux Falls Marathon Weekend promises to be one of the biggest and best yet. From community shake-out runs to race-day support and exclusive gear, we’re here to celebrate everything that makes the local running scene special. Mark your calendars. Tell your friends. We’ll see you out there.
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    Nov 22nd 09:00 AM CDT
    Gobble Wobble 10K
    Get ready to kick off your Thanksgiving in the best way possible with the Gobble Wobble 10K at scenic Sertoma Park in Sioux Falls, SD! Lace up your running shoes and join fellow fitness enthusiasts for a fun and festive run. Participants will snag an official race swag while supplies last! Don’t miss out on this chance to burn some calories before the big feast and make lasting holiday memories. Event Details: Friday, November 21st: Packet pickup at 605 Running Company from 4pm - 7pm.  Saturday, November 22nd: Race Start at 9am. Finish line festivities to immediately follow.  FAQ's Do I need to pickup my packet on Friday? This is the preferred option, however we will have race day packet pickup from 8am - 8:15am on Saturday Can somebody else pickup my packet? Yes, for this event we will allow other to pickup your packet for you.  Is this event chip timed? Yes.  Are there prizes? Yes. We will have overall prizes for overall winners and age group winners. 19 & Under, 20-29, 30-39, 40-49, 50-59 & 60+ Who benefits from the Gobble Wobble? Proceeds from this event support The Banquet in Sioux Falls Is there a virtual option? No How do I stay informed about the event? To stay up-to-date on all 605 Running Company events and activities be sure to visit www.run605.com. We will use this website and email to notify of any inclement weather messages or event announcements. Be sure to follow us on social media at Run605 and subscribe to receive our emails. 
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    Empower U

    Were proud to serve as a Partner in Health with Empower U, a local performance physical therapy company. As important as it is to have a good running shoe, it cannot resolve your injuries. Our partners at Empower U are skilled performance physical therapists to help you overcome your aches and pains. Their treatment approach includes dry-needling, manual therapy, and therapeutic exercises to help you reach and exceed your performance goals. No matter if youre battling a nagging injury or looking to set yourself up for success as you run your next marathon, their team offers one on one care with custom treatment plans specific to your needs. As a cash-based practice, they accept HSA, FSA, card, check and cash as payment methods. They also offer exclusive package discounts. To book a treatment session with Empower U, call (605) 961-7250 or visit their website below.

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