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    Taking a Big Swing: Lessons from Fargo and a Look at the Road Ahead

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    Taking a Big Swing: Lessons from Fargo and a Look at the Road Ahead

    By: Greg Koch

    ?Last weekend, we took a big swing. We packed up, hitched a trailer, and traveled north to Fargo to participate in one of the region’s largest running events — over 10,000 runners strong. This move was about more than selling gear. It was about supporting our race team, connecting with runners, and trying something bold at a time when boldness feels necessary.

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