By: Greg Koch
I love a group run. I’ve been leading them for more than 11 years here in Sioux Falls, and some of my closest friendships and favorite memories trace back to those shared miles. Countless runs to Falls Park and back from our shop have shaped not just my personal journey, but the principles that guide our business today. That isn’t lip service — it’s reality. Running, and especially running together, has deepened my understanding of what truly makes our store special.
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