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Welcome! I’m Greg Koch—an entrepreneur, coach, speaker, and consultant passionate about running, retail, and community leadership. Whether it’s fitting someone with their first pair of running shoes, building a brand from the ground up, or delivering insights from the stage or behind the mic, I thrive at the intersection of performance, service, and purpose.
I hold a Bachelor of Arts in Management from the University of Sioux Falls, with additional studies in Health, Physical Education, and Recreation at South Dakota State University. I’m also a Certified Adult Distance Running Coach through the Road Runners Club of America.
Board Chair (2025), Downtown Sioux Falls, Inc. – guiding growth and development in the city’s core
Board Member, Run Specialty Co-Op – supporting collaboration across independent run retailers
Original Team Member, The 437 Project – a cross-state run for suicide prevention, raising annual six-figure donations for The Helpline Center
3rd Place Finalist, The Big Pitch, The Running Event 2019
Chronotrack Certified Race Timer since 2021
First Impression Retail Award winner (2023, Experience Sioux Falls)
Best Running Stores in America – Winner in 2023 and 2024
As owner of 605 Running Company, I’ve led the transformation of a specialty store into a nationally recognized community hub—where elite athletes and everyday walkers feel equally welcome. We combine top-tier customer service, expert product knowledge, and deep community ties.
As a coach, I help work with a team that helps runners at every level reach their goals with a practical, encouraging approach rooted in real-life experience and certified methodology.
My work also extends into the hospitality world through The Cookie Jar Eatery, where I’ve served for over two decades. From brand development to operations and hiring, I’ve helped shape the business into a beloved downtown staple—most recently leading its 2023 expansion.
I’ve been featured in a wide range of local media over the years, including television, radio, podcasts, and print. Whether I’m discussing business, running culture, or community initiatives, I enjoy sharing meaningful stories and engaging in authentic, accessible conversation. I’m also exploring new opportunities in hosting and content creation.
Lululemon Run Ambassador
Grambassador, Grandma’s Marathon
I’m available for speaking engagements and consulting in:
Run Coaching and Athlete Development
Retail Strategy and Customer Experience
Small Business Marketing and Brand Growth
Hospitality Operations and Leadership Development
Whether it’s a keynote, workshop, panel, or strategic consultation, I bring energy, insight, and an unwavering drive to help people and organizations grow.
Let’s connect. If you're looking for a collaborator, coach, speaker—or someone who understands how to bring people together through movement and mission—I’m here to help you go the distance.
Email: greg@run605.com
Cell: (605) 951-7982
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